Capital markets have existed for decades, allowing investors to purchase stocks or bonds from various organizations. This investment in a company provides it with direct access to additional capital that it can invest in building the business. In return, investors own a portion of the business and can reap rewards in the form of dividends or shares sold at a profit.

Internet Capital Markets (ICMs) are designed to implement similar processes and systems on-chain. They allow creators to create tokens for their project or application and allow users to invest in the project and reap potential rewards down the road.

Early-stage startups and projects commonly need a source of capital. Bootstrapping is not always an option, especially if founders have limited resources or are building a capital-intensive business with limited short-term payoffs.

One option is for these founders to engage with venture capitalists (VCs), who provide funding in exchange for a piece of the business. However, finding a VC willing to invest can be difficult and time-consuming, and the team behind a promising project may lack the connections or resources to land the right VC.

Additionally, investments in early-stage startups are commonly restricted by various regulations. Often, investment in a private, pre-IPO company is limited to accredited investors, limiting the potential pool of investors and funds available to the company.

Internet Capital Markets leverage the power of blockchain technology to provide an alternative to Internet-native projects seeking capital. Anyone can launch a token on an ICM platform, and potential users can purchase that token without becoming an accredited investor or waiting for a traditional IPO.

The token launch process is integrated with social media platforms, such as Twitter/X, where users can launch a token simply by making a post with a particular format. The token is automatically deployed, and a bonding curve is used for initialization. At the beginning, the token supply is limited, and transaction fees are high to help build value and discourage pump-and-dump schemes. As the token reaches certain market caps, milestones are unlocked to expand its visibility and reward the creator.

This design streamlines the investment process for companies and customers alike. A project can rapidly raise funds to pursue a promising idea, and users can quickly and easily purchase tokens on-chain that act like stocks and bonds in traditional capital markets.

ICMs offer an alternative to traditional capital markets by creating open marketplaces hosted on the blockchain. Tokens representing ownership of a company can be quickly and automatically generated and are accessible to potential users and investors around the world.

By eliminating traditional processes and intermediaries for investing in early-stage companies, ICM platforms offer numerous benefits to projects and investors alike. 

Some of the most significant of these advantages include the following:

• Expanded Access: ICMs operate on public blockchains, which are global, permissionless platforms. By opening the door to a wider range of potential investors, they eliminate the gatekeeping and restricted access that are common in traditional capital markets, limiting opportunities for would-be investors and capital available to startups.

• 24/7 Access: Traditional capital markets, such as the stock market, are only open during certain hours within a given jurisdiction. While markets around the world and after-market trading exist, this limits access to particular stocks. ICM platforms are designed to be accessible around the globe 24/7, allowing continuous trading and rapid responses to evolving demand.

• Rapid Deployment: ICM platforms are designed to allow projects to rapidly create a token and advertise it via social media. This offers a much faster path to capital than traditional markets, where a company may need to go through extensive processes and formal investment rounds to gain capital.

• Concept Validation: The pool of potential buyers of an ICM token is also likely the pool of potential users of the product. The ability to quickly develop a token and gauge interest in an idea can help to determine product market fit and whether the proposed project is viable.

• Low-Tech Solution: Launching a token on-chain usually involves creating and deploying a smart contract, which requires a certain level of technical knowledge. ICM platforms allow users to launch their tokens via a social media post, and a bot deploys the contract on-chain. This reduces the level of technical knowledge necessary to use these platforms, expanding their potential user base.

• Internet-Native Design: ICM platforms are hosted on the blockchain and have built-in integrations with social media platforms like Twitter/X. This appeals to Internet-native users and eliminates the roadblocks that could prevent a viral idea from taking off and earning value.

One of the main benefits of ICM platforms is that they provide an alternative to traditional capital markets, eliminating common roadblocks and intermediaries that slow down processes and increase fees. However, this also means that they lack the built-in protections that these existing systems provide.

Traditional investing markets are well-regulated, providing protection to investors against potential scams and mismanagement. ICMs lack the same level of regulation and protection, making them significantly riskier for users.

As a result, ICM investors run the risk of falling for scams or investing in fake or low-value tokens. While the assumption is that tokens are created to help fund a project, the creator may not follow through on it. As a result, investors may pay for a token that offers limited real value.

ICM platforms provide users with opportunities that are commonly limited to VCs and accredited investors. While many of the tokens created on these platforms may not succeed, some will likely be tied to successful projects that bring significant rewards to their early investors.

As a result, the blockchain accounts and wallets holding tokens and reaping rewards from these projects may become significantly valuable and prime targets for cybercriminals. Protecting these accounts against potential compromise – including implementing private key security best practices such as the use of hardware and multi-signature wallets – is vital to ensure a return on these investments.